Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Hi everyone! In today's #ASMR video I'll be comparing 0% asmr vs 100% ASMR. There will be a different trigger at each 10% mark and each will get more intense. So comment down below which % level you ...

Every other Friday, the Outside/In team answers one listener question about the natural world. This week's question comes from Maria calling from Seattle. "When I was a kid, occasionally my dad would ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...