Consumers who are very skeptical about the truth of advertising claims are more responsive to emotionally appealing ads than ones peppered with information, according to a new study. The finding comes ...

AUSTIN, Texas — Scroll through your Facebook feed, and you’ll get pelted by advertisements begging for a click. Like any other type of post, these ads allow you to react. Often, you’ll notice that one ...

OpenAI executives have kept a tight lid on how the company could show advertisements to users of its popular ChatGPT chatbot, leaving the broader digital ad industry eager for clues. Behind the scenes ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

KNOXVILLE, Tenn. — With the November election nearing, many may start to see local and national political ads, if they have not already. How true are those ads and can they be trusted? Dr. Mark ...