Human Factors and User Experience testing play an important role in healthcare settings and in the development of healthcare products. They can greatly impact the delivery of care, and the patient ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

Delivering an exceptional user experience is table stakes for running any app or digital service today. While major outages and service disruptions can frustrate users, the real battleground lies in ...

As economic pressures intensify and budget cuts become a harsh reality, many organizations face difficult decisions about where to allocate resources. In these challenging times, the ROI of user ...

The title of this article may seem bold and provocative. While I might aim to capture attention, let me clarify: I do not believe that generative AI (GenAI) will replace everything. More to the point, ...