A report released by Jupiter Media Metrix today states that the new large online ad formats standardized by the Internet Advertising Bureau in late February have been used by less than five percent of ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its 2026 Annual Leadership Meeting.

Creative agencies and brands are frustrated with the amount of assets they need to develop for campaigns. It has become costly, complicated and expensive. These challenges pushed the Interactive ...

IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness ...

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report When you purchase through links on our site, we may earn an ...

IAB Europe, an association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability and effectiveness of Retail ...

To mark the 30th anniversary, The Drum launches a new video bringing together four former IAB chairs alongside key industry voices to chart how digital advertising evolved from chaos to global ...