Lego just unveiled its first-ever 'Smart Brick'
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LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.
We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply incredible.