If Paramount ultimately decides to use the Paramount+ branding or go in an entirely different direction, this would be equivalent to the third name change HBO Max has had since it launched in 2019.

HBO is no stranger to controversy. There's recently been all that hoo-ha about it changing its name from HBO Max to Max and then back again. But are things even more embarrassing than that? Is there a ...

Once synonymous with premium television, HBO has been through endless cycles of brand dilution. Now it’s bracing for another ...