Google is introducing a range of new AI tools, including an AI assistant called Gemini Spark, which proactively performs tasks for users.

Google Analytics now assigns an "ai-assistant" medium when a referrer matches a recognized AI assistant. Recognized AI assistant traffic appears under a new "AI Assistant" default channel group ...

Yesterday, Google published “COSMO,” an “experimental AI assistant application for Android devices” on the Play Store. Update: COSMO has since been removed from the Play Store. This was an accidental ...

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently. Google Analytics added a new AI Assistant channel that tracks ...

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Want a software job at Google? Bring your AI wingman. The company is piloting a new interview process ...

Google CEO Sundar Pichai speaks during a keynote address at Google I/O on May 19, 2026, in Mountain View, California. Roger Lynch, the CEO of Vogue and Vanity Fair parent company Condé Nast, recently ...

The latest Google Home update brings a major upgrade with Gemini AI, transforming how users interact with their smart home devices. This update focuses on making the Gemini voice assistant more ...