Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and campaign performance.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...