From flour to salad dressing, find out which name-brand products our editors swear by when shopping.

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.

These name brands have earned such fierce loyalty that many shoppers still choose them over cheaper generic brands.

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...