An icon in the shape of a lightning bolt. Impact Link Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for ...

An icon in the shape of a lightning bolt. Impact Link Gamification is the use of game elements to promote desired behaviors among customers and employees. The always-on digital and smartphone age has ...

Most consumers know they ought to pay down debt or save for a rainy day. In reality, though, many people don't. "Gamifying" personal finance—that is, using game mechanics to reward positive behavior ...

Consumers today are more demanding than ever and they are armed with limitless information about products, pricing and current activities. Mounting evidence has convinced many organizations that they ...