The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Just weeks after pulling its massive media account from long-time agency Horizon Media, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. New data released ...

The last time the group One Million Moms got upset about a commercial promoting bestiality was seven months ago. The offensive ad that time was a Skittles commercial that began and ended with a girl ...

WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...

Add Yahoo as a preferred source to see more of our stories on Google. After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the ...

Why are there so many auto insurance ads on TV? We see far less ads for other types of insurance. From the Geico gecko to Flo from Progressive, car insurance commercials have become so ubiquitous that ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...