In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...
You might not recognize the name Stephanie Courtney, but you almost certainly recognize the actress. Courtney serves as the ...
Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.
Progressive's Flo is one of the biggest stars of the advertising world. A new campaign pairs her with a big Hollywood star with a role in what should be a blockbuster upcoming movie. The Mayfield ...
Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...
Crushin' on Flo? You're not alone. Hundreds have professed their love for Flo, safe behind the anonymity of the Internet. "I don't know what it is about her," one person wrote. "Maybe it's the quirky ...
In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...
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