Facebook recently updated its Promotion Guidelines to ease restrictions on conducting contest and sweepstakes promotions on the Facebook platform. Facebook previously required promotion sponsors to ...

This article appears in Promo Master Class: Enduring Lessons from Promo’s Award Winners and Top 100 Agencies. To subscribe, or view the current issue, click here. Brands have been testing how to best ...

Facebook is now making it easier for businesses to hold contests and promotions right from the social network. In a blog post, the company revealed that now third-party services are no longer needed ...

It has been almost eight months since Facebook issued its revised Page Terms pertaining to promotions. These were significant changes in the way sweepstakes and contests can be conducted on Facebook.