Apple Inc. (NASDAQ:AAPL) announced on Friday that it will become the exclusive U.S. broadcast partner for Formula 1 beginning in 2026. The five-year deal brings together two globally recognized brands ...

Formula 1 has entered into a new five-year media rights deal with Apple that will bring all F1 races to Apple TV for viewers in the United States beginning in 2026, it was announced on Friday, Oct. 17 ...

Apple and Formula 1 announced a five-year U.S. media rights deal that will bring all races to the Apple TV platform beginning next season. Apple is paying about $140 million per year for F1 rights, ...

The timing was impeccable. As the Canadian Grand Prix was in full swing, a press release in a boardroom in France began its journey into the inboxes of journalists. Luca de Meo, the head of the ...

Audi, owned by Volkswagen Group, has never before competed in Formula 1. Audi will enter Formula 1 in 2026 as a power unit manufacturer, likely with Sauber—the F1 team currently branded as Alfa Romeo.

After officially "quitting" Formula 1 in 2021, Honda will return in 2026 as the official engine supplier for the Aston Martin F1 squad. The new partnership, which will be known as the Aston Martin ...

Despite most Formula 1 teams fully embracing crypto sponsors, the last twelve months suggest that these sponsors are taking significant financial losses. Mercedes' current crypto partner - FXT - has ...

Aston Martin F1 chairman Lawrence Stroll has strongly dismissed rumours of his potential exit from the team, emphasising his long-term commitment and describing this period as "the beginning of the ...

Formula 1 CEO Stefano Domenicali insists that the championship is only scratching the surface of its commercial potential in the United States. Speaking at the Autosport Business Exchange Miami, ...

Forbes contributors publish independent expert analyses and insights. Anthony DeMarco reports on watches, jewels, lifestyle, art and culture French luxury goods company, LVMH, has reached a 10-year ...