Attribution science is a growing area of study that analyzes whether extreme weather events like hurricanes, heat waves, or flooding are caused — or influenced — by climate change. A good example is ...

Errors in attribution are why we sometimes get people wrong Fact checked by Shereen Lehman, MS If you get a low grade on a quiz, it's often easier to think that the teacher didn't explain things well ...

Proper attribution is a challenge for marketers. Customers that purchase on the very first visit to a website are a rare species, and marketers spend most of the time unraveling the tangle of customer ...

I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net ...

Reliable identification of the physician–patient relationship is necessary for accurate evaluation. Standardization of evidence-based attribution methods is essential to improve the value of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Voda, CEO at OptiMine. At a recent ...