When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

The marketing strategy you choose must take into account two general factors -- your advertising budget and your target demographic. An ample budget provides more options and a greater chance for ...

The marketing world is growing more aware—and more worried—about the negative impacts of mass marketing. Ad Net Zero found that 71% of marketers are concerned about the environmental impact of the ...