Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

We’re all familiar with gamification – from collecting points for rewards to hitting fitness targets set up and tracked by apps. Gamification adds fun and is often the driving force to behave in ...

Whether consumers download a mobile app, respond to an email survey, or engage with a new brand at an event, they have come to crave (and expect) some sort of incentive or reward from nearly every ...

Digital loyalty programs, accessed via a smart phone app, offer compelling interfaces for deal offering, activation and redemption. Typically, customers are presented with special deals relevant to ...

As a kid I was a big game player. I especially enjoyed games like Monopoly and Clue. Back then I loved playing these games for the sheer enjoyment. I did not realize then that these games were ...

Nick Pelling, an English programmer, first coined the term in 2004 as part of his work with consultancy business Conundra. However, the principles are based on basic game design that has been around ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...