The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Just because you have a tagline doesn't mean you have a brand idea.

David is a Senior Editor at Collider focused primarily on Lists. His professional journey began in the mid-2010s as a Marketing specialist before embarking on his writing career in the 2020s. At ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...