Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...

Jeroen Jansen, PhD, lead scientific advisor, Open-Source Value Project, Innovation and Value Initiative, discusses challenges with incorporating more novel concepts of value into value assessment.

When potential customers evaluate a product or service, they weigh its perceived value against the price. For marketers, it is fairly easy to understand and analyze how consumers think about the price ...

Shoppers in business-to-business and business-to-consumer settings have different “elements of value”—deeper aspirations behind their purchasing decisions—that have a dramatic effect on customer ...

How can commercial insurers deliver more value to their customers, and thereby earn greater loyalty? The question is devilishly complex. For one thing, carriers often have distant relationships and ...