Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

One British filmmaker is making sure consumers know that Christmas magic is made, not purchased, this holiday season. The emotional Christmas ad created by Sam Teale Productions shows a young widower ...

Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

(By Pat Bryson) John Wanamaker is credited with saying, “Half of my advertising is wasted: I just don’t know which half.” Whether or not this is true, we know that successful advertising campaigns ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

A heartwarming father-daughter ad is going viral ahead of the Super Bowl given that it’s inspired by Taylor Swift. It’s hard to imagine a company such as Cetaphil making an ad for the Super Bowl, but ...

Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, ...