Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Washington enacted CEMA in 1998, with Clinton-era internet technology and infrastructure in mind. Recognizing that many consumers paid by the minute to access the internet and that emails took time to ...