First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

Add Yahoo as a preferred source to see more of our stories on Google. Restaurants and stores want to send you promotional emails -- and many of them are willing to sweeten the deal. Provide your email ...

Email databases degrade at a rate of at least 28% per year — and they’re getting worse, according to the Email Decay Report for 2025 from ZeroBounce. The decay rate grew as follows over the past ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Mailing lists come in a variety of forms, from direct mail lists that provide physical addresses where you can send mail through the U.S. post office to email lists. A mailing list provides marketers ...