Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be capable of drawing the Apple symbol with some degree of ...

A new study shows that people are awful at drawing the Apple logo. Guess exposure to branding isn’t everything. Does bombarding people with your logo actually make it memorable? Apparently not.