E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a “thought leader” in your area of expertise, be that in ...

Chances are there’s an e-newsletter (or ten) in your inbox right now. Hmmm. Is there an opportunity there? Do you see a burning need for, say, a lifestyle recommendation engine for young urban males?

Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

Gabriel Shaoolian knows how important e-newsletters are to building a business. Several times recently, the CEO and founder of Blue Fountain Media, a Manhattan Web design and marketing agency, has ...

E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Business professionals use them to stay up to date on the latest news and ...

E-mail newsletters are so hot right now. Some of the best known are by Ann Friedman, Alexis Madrigal, Dan Hon and Rusty Foster. There’s a web ring for e-mail newsletters now, but really the best ...

Opinions expressed by Entrepreneur contributors are their own. Among the many moving parts of a successful marketing plan, email newsletters are still a vital component. It remains the most direct, ...

So you’ve launched your e-mail newsletter. Is it working? Do your customers and prospects get value from it–and are they more likely to buy from you as a result? Is it really worth your time? The ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

E-newsletters have become the hottest craze in communications tools since the advent of the Internet. These turbo-charged critters are cost effective, build customer loyalty, drive Web site traffic ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...