To reinforce The Grocer’s brand leader position, the marketing team initiated a bold step forward with a fresh’ subscription campaign that would achieve cut-through and secure more subscriptions to ...

Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But before investing in the most popular ad types, consider the platform you’re using. When advertising on sites like ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

The William H. Gray III Philadelphia 30th Street Station will be decked out in blue and gold for the month of October, thanks to a dynamic marketing campaign that turns every billboard and poster into ...

Dynamic Logic, the research company known for its studies of online campaigns, has aggregated its research into a new product that can be used by advertisers and agencies to plan new campaigns.

Google announced that the self-upgrade tool for "upgrading" your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

In other words, the real opportunity in DOOH is no longer about more screens, locations, or reach - it is about unlocking ...