ONCE UPON A TIME, babies’ bottoms were swathed in reusable squares of absorbent white cotton secured by safety pins—not because it was politically fashionable, but because they were the only diapers ...

Drypers, the diaper brand of SCA Hygiene, needed to expand its market share in a fiercely competitive market space by addressing perceptual legacy issues about quality and brand premium. The brand ...

In a move to reinforce its brand trust among Malaysian parents, Drypers has launched a provocative campaign titled “Pastikan Drypers, baru beli” (“Be sure it's Drypers before you buy”) in ...

Drypers Corp. has completed the sale of the diaper company's North American operations to Hong Kong's DSG International for $38.5 million. A U.S. Bankruptcy Court judge has approved the deal, and the ...

This appointment followed a pitch in November 2011. The diapers brand has called pitches in Thailand, Malaysia and Singapore, all overseen by independent marketing consultancy R3 Singapore. The ...