For marketing companies like ours and our clients, success is measured by the ability to generate, evaluate, nurture and close leads. And for the most part, that means digital leads. The perceived ...

The sales journey is now digital. Hybrid workforces and talent shortages continue to fast-track many companies’ paths toward digitally driven processes. We rely on digital assets like websites, social ...

To achieve lead generation goals, 47% of marketers see social media as the most effective tactic, and 46% are embracing email marketing, according to findings of Ascend2’s new study “Generating and ...

NORWALK, Conn.--(BUSINESS WIRE)--Virtual and hybrid event management software (EMS) leader Aventri today announced its latest engagement solution, Aventri Digital Lead Capture. This novel solution ...

Nashville, Dec. 16, 2021 (GLOBE NEWSWIRE) -- If you have a brand, product or service, competing online with other suppliers or entities is challenging, particularly if you don’t have the technical ...

Lead generation has come a long way. According to one analysis, lead generation dates back as far as 27 BC, assuming, of course, that we accept that the Roman trade market was the original lead ...

Opinions expressed by Entrepreneur contributors are their own. Businesses seeking growth are often eerily similar to serial dieters. There’s a process for achieving a healthy weight that will always ...