New York, NY, June 12, 2025 (GLOBE NEWSWIRE) -- Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc.

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NAD found that P&G’s studies, which had similar methodology but very different results, to be more reliable, and determined that Coterie’s studies could not support a claim that The Diaper was up to ...

Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs' National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims ...