Many of us are accustomed to “surge pricing” when requesting Ubers during rush hour or booking last-minute flights over Christmas. But these types of dynamic or algorithmic pricing strategies are now ...

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

ORLANDO, Fla. – The Orlando Utilities Commission board is set to make a final decision Tuesday on the proposed PeakSHIFT program. The plan, which introduces a new demand-based pricing model, could add ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Wendy’s recently announced plans to roll out digital menu boards capable of adjusting prices dynamically throughout the day by 2025. The fast food chain will test demand-based pricing, similar to Uber ...

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) ...

The theme park is adopting the strategy ahead of the busy vacation season. With spring break in the rearview, families may be setting their sights on summer vacation plans, and some theme parks are ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

Denver's Department of Transportation and Infrastructure (DOTI) is exploring the idea of a demand-based parking program that would charge drivers different rates depending on how busy specific blocks ...