Customer relationship management was originally devised as a way to optimize sales by gathering intelligence on customers and targeting them with tailored campaigns. However, as social media emerged ...

As business practices adapt, change, and develop over time, new terminology tends to get added to the standard business lexicon. A relatively recent addition is ‘customer relationship management’. Of ...

While there is no universally accepted theory of how businesses should treat customers, many models include several of the same key principles. Understanding some of the cornerstones of customer ...

Alex Williams is a full-stack developer and technology writer in the United Kingdom specializing in web development and data management. Small businesses face many challenges when managing customer ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the ...

Opinions expressed by Entrepreneur contributors are their own. As a serial entrepreneur, I know firsthand how important it is to connect with customers. Building relationships is key to learning your ...

Opinions expressed by Entrepreneur contributors are their own. The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers ...

DEAR AMY: My boyfriend and I have excellent customer-service skills. Our customers appreciate the way we handle things — and yet we don’t know how to communicate with each other. I try not to be rude ...