The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...
Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...
A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...
Loyalty is a two-way street. Customers show loyalty to a brand when it consistently meets their needs through an exceptional series of experiences. Brands show loyalty to customers by providing the ...
New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...
There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...
About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.
Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...
A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...
Weigel’s supported more than 20 million reward transactions in 2025, the convenience-store chain reported in its end-of-year ...
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