In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

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Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Shopify's Shop app now has a web version, too. Shopify executives have long said they do not want to build a marketplace like Amazon's. The launch of the new site is intended to be a growth driver for ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023. But the resilience of the American consumer prevented an all-out economic ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Once the purchase button is clicked, the real magic begins—the post-purchase experience. It's not just a transactional aftermath; it's a carefully curated journey where brands engage, delight, and ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Loyalty programs can be key in the hospitality landscape to create a reliable revenue stream from returning customers on a more frequent basis. So why do so many coffee shops get loyalty all wrong?