Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch has been positioned by Gartner as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms. According to Hightouch, the evaluation was based ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

While the push toward modern, highly scalable, fast, and agile data platforms is regarded as vital for enterprise success, change management remains a key challenge. Between overcoming data silos to ...

When it comes to contact centers today, no technology has been more transformative than artificial intelligence, and AI’s impact on customer service operations across all industries is only going to ...

Data silos, limited scalability and performance bottlenecks, poor data quality and governance, cost inefficiencies, and an inability to support AI workloads – these are just some of the challenges ...

Data is the oil that fuels the AI gold rush; machines need it to understand the world and help us solve its most pressing problems. But the way we use, collect and store data is evolving as quickly as ...