Across both business and consumer markets, the race is on to comprehensive customer understanding. Today companies use every means available to them to capture, process and analyze data on customer ...

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It takes a lot more to deliver the elusive 360-degree view of the customer in 2019. The customer 360 practice has been around for years under various guises. In most cases, it means aggregating ...

Companies everywhere are switched on to the need to drive greater insights out of their data, and one of the most pressing needs I always hear, across industries of all kinds, is how to get a ...