In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

Nielsen today announced that it will bring the Nielsen Media Impact (NMI) product to streamed content on CTV. NMI, which was previously only available for Nielsen’s linear TV customers, is billed as a ...