B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

If you want to understand what’s truly working in standout B2B creative right now, download the 7 Key Trends Redefining Creative in B2B Marketing. Based on the most compelling entries and winners from ...

As Dr Mumbo featured on Wednesday, the Norwegian Consumer Council has made a wonderful new ad called “Make it shitty”. It spoofs “enshittification”, a term coined by Canadian journalist Cory Doctorow ...

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% ...

There’s a tired old cliché that consumer marketing ‘experts’ often dredge up about B2B. “The problem with B2B,” they say, with a slightly concerned but patronising expression, “is that it’s just not ...

The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks NEW YORK, March 10, 2025 /PRNewswire/ -- Code and Theory, ...

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