Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

"Creative still wins the day," Sheryl Sandberg declared at DMEXCO 2017. Most top marketing executives would agree with her. Research suggests that 70 percent of campaign success is driven by creative ...

Tenjin has partnered with ObtainAds to release a new two-part report playing to each company’s strengths; the first part examines mobile gaming data from 2022 and 2023 via Tenjin’s analysis, while ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More There is a great deal of understandable concern right now in creative ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...

In California, marketing firm Power Digital has enhanced its nova Intelligence platform with the launch of Creative Affinity, an ad creative analysis module designed with support from Meta engineers.

WARC Creative analysis for McDonald's, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks. McDonald’s has been on a reinvention ...