AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

New 2026 report examines growth in creative spend that is fueled by CI data- and analytics-driven solutions, projected to grow annually by 22.6-percent from 2025-2028, rising to nearly $11.5 billion- ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...