Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Mailchimp is one of the OGs of email marketing automation. Its user-friendly interface, free-forever plan, and full range of features have made it a must-have in every marketer's toolkit. The company ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’re looking to attract and convert new leads, ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...