For decades, “cookies” have been tracking you around the web. They’re the snippets of code that uniquely identify your browser and allow those shoe ads to follow you from site to site after you visit ...

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as ...

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid ...