When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

There was a time when content writing was only for writers. People used to spend hours researching, writing drafts, editing ...

Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales. How? B2B buyers consume, on ...

My last article detailed the results of an experiment in using GenAI to write a variety of work-related messages. In general, I found that GenAI struggles with some of the same problems many of my ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Listen up, because I've got a story to share. After I ...

SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these ...