Been thinking about my media consumption diet. What I consume, and what I do not. Below is a quick estimation of the content, format, platform and sources of the media I consume. A couple of things ...
After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
What started as bite-sized entertainment for mobile-native audiences in China could now rewire the global content economy and marketers are quickly waking up to its commercial power. China's ...