Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's rapidly evolving business and competitive landscape, ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

There's an old saying, "Give, and you will receive." Unfortunately, that doesn't always work out in the digital landscape. As anyone who's ever spent any time on a marketing campaign can attest, ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...