People are more likely to stop taking their medication after a heart attack if the appearance of their pills suddenly changes without explanation, a new study suggests. Generic versions of a given ...

Brand-name drugs come in distinct colors, but their generic equivalents often come in different colors, depending upon the manufacturer. And that may affect whether or not a person takes the ...

Generic medications that differ in color may make people less likely to want to continue taking them, according to a new study. Researchers discovered that subjects whose generic prescription ...

Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...

When news breaks, you need to understand what actually matters. At Vox, our mission is to help you make sense of the world — and that work has never been more vital. But we can’t do it on our own. We ...

Shape and color differences between branded and generic drugs may be associated with medication discontinuation, according to the findings of a nested case-control study. Aaron S. Kesselheim, MD, JD, ...

In a decade, Americans have saved an estimated $1.2 trillion by taking generic drugs instead of the high-priced originals. But the booming market in copycat prescription pharmaceuticals - coupled with ...