Today at CES 2016, Fitbit has unveiled the latest generation of its smart fitness watch in the Fitbit Blaze. With the Blaze, the company is looking to be competitive with products like the Apple Watch ...

Fitness watch market leader Fitbit have unveiled their latest offering at CES, the company's first colour touchscreen fitness watch for the most fashion conscious fitness fanatics. The Fitbit blaze ...

Shawnee Molck, a University of Iowa junior, was looking for something different as a fundraiser for Dance Marathon when she landed on a colorful idea. With help from her family, the Pleasant Valley ...

Fitbit has announced its first-ever fitness tracker with a color touchscreen display, the Fitbit Blaze, which some are describing as a cross between the company's own Fitbit Surge and an Apple Watch.