Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

When parents are teaching their kids the basic habit of brushing their teeth, they shouldn’t have to worry about deceptive ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

Fluoride toothpaste in fluoride-free toothpaste tubes caused a recall of boxes of children’s fluoride toothpaste by Colgate-Palmolive. The boxes say they contain Hello Wild Strawberry fluoride vegan ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

Journal Editorial Report: The week’s best and worst from Kim Strassel, Allysia Finley and Kyle Peterson. It’s harder to tell the difference these days between Republicans and left-wing Democrats. Take ...

CHICAGO — Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, ...