LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

Whiter teeth for $19? Yes, please.

This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

The new tooth-whitening algorithm allows shoppers to simulate the results of Colgate’s Optic White Overnight Teeth Whitening Pen in seconds. NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Brushing your teeth should protect your oral health. However, some toothpaste might not be as protective as you think. Here ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...