GREEN BAY, Wis. (WBAY) - The claimed benefits of cold water immersion, or cold water therapy, aren’t backed by science. That’s according to a new report diving into how safe and effective cold water ...

A systematic review of scientific studies on the Wim Hof method of cold water therapy found the quality of the research inadequate to support most claims of effectiveness without addition ...

(CNN/WSAW) - Ice baths and cold showers have been touted as popular recovery techniques for athletes, but a new study shows it may not be effective as you think. So, a lot of the popularity is due to ...

Immersion in cold water is definitely an activity that divides people — some love it, others hate it. But many now practice it weekly or even daily in the belief that it’s good for their mental and ...

Hopping into a cold shower, lowering yourself into a cold tub, or jumping into a cold body of water can feel invigorating. But one reason for that also poses a health risk. When you suddenly immerse ...

It’s hard to scroll through social media right now without seeing a celebrity or influencer — among them, Jelly Roll, Kristen Bell, Bradley Cooper and Josh Brolin — rave about cold plunges, aka the ...

Most people might say that jumping into the ice-cold Atlantic Ocean in the middle of January is beyond the pale. But a new movement called Sunday Swim is encouraging Long Islanders — and anyone else ...

Cold therapy might be the coolest new trend on the block for exercise recovery, but experts say it’s here to stay. Whether you’re looking to recover quickly from stiffness or soreness, large bodies of ...

I have a confession to make: I am the mom who rarely swims on vacation with her kids, even though I’ve spent all the summers of my life living a half mile from the beach. I dive into the ocean once, ...

Cold water immersion, specifically “cold plunging,” dove into the spotlight recently thanks to its proliferation all over social media. The viral nature of the activity and mainstream fascination with ...

When I first read about cold-water treatment, the health benefits piqued my curiosity. It also felt right up my alley. As a New England native, I’m accustomed to sub-freezing temperatures and living ...