In the Persado marketing platform, no word goes unnoticed. The founders of the New York City-based platform built the Persado engine using machine algorithms to produce what they call cognitive ...

Improve your marketing and sales writing with this five-minute cognitive empathy tool that reveals reader needs, removes ...

Cognition can be generally defined as the state or processes of being able to perceive and judge reality effectively. Cognitive tests are designed to determine whether you may have any issues with ...

A name can matter a lot. When social science researchers wanted to make a distinction between how students approached different aspects of the learning process, they coined the somewhat awkward term ...

Neuropsychological assessment, or cognitive testing, is the gold standard tool for measuring cognitive functions (or the “software” of the brain) such as memory, language, attention, visuospatial ...

Cognitive science majors study how the mind works. Students learn about cognition through an interdisciplinary curriculum that engages them in critical thinking and problem-solving. Those who are ...

In infancy, caregivers rely on facial expressions and vocal cues to understand a baby's needs and emotions, as babies do not use language. Research shows that while facial expressions are important, ...

Cognitive linguistics is a modern school of linguistic thought that originally began to emerge in the 1970s due to dissatisfaction with formal approaches to language. As I explain in my book, ...