A subscription technology platform with over 100,000 users was losing customers each month despite having access to ...

ZapScale, a customer success platform, launched an AI churn and upsell prediction model designed to equip SaaS companies with predictive insights to help tackle churn and optimize upsell opportunities ...

Nvidia's reported $400 million acquisition of Kumo AI is a bet that the next wave of enterprise AI value will come from ...

The allure of subscription payments has captured the fancy of merchants and payments companies alike, but churn—the loss of a paying customer—may not only affect revenue, but hamper innovation, finds ...

Most customer-obsessed companies rely on traditional customer churn prediction models that leverage transactional analytics to predict the future risk of cancellation. These models use transactional ...

Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.

Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...